SANTOSH
Present Position: Doctoral Student/Project Manager| Health
Communication Research Lab |
Research
Interests
Education
2009
(expected)
2005 Journalism MA Univ. of Missouri-Columbia
2002 Management M.Com
1999 Commerce B.Com
1998 Mass Communication Diploma AIIMAS,
HONORS
·
Student
Fellow,
·
Doctoral
Scholarship from
·
Presidential
Graduate Research Fellowship Award from
·
Samuel
J. Webb Scholarship from
Publications
In Review
Vijaykumar, S., Wray, R.J., Rodgers, S., Morris, D. (2008). Comparative
analysis of information quality in commercial and nonprofit breast cancer
websites. Journal of Computer-Mediated
Communication (in review).
Cohen, E., Vijaykumar, S., Wray, R.J., Karamehic,
A. (2008). Minimization of public health risks in newspapers after Hurricanes
Katrina and Rita. Communication Research
Reports (in review).
Accepted for Publication, In Press and Published
Vijaykumar, S. (2008) Communicating safe motherhood: Strategic messaging in
a globalized world. Marriage and Family
Review (accepted for publication).
Wray R, McClure S, Vijaykumar
S, Smith C, Ivy A, Jupka K, and Hess R. (2007) Changing the
conversation about prostate cancer among
African Americans: Results of formative research. Ethnicity and Health (in press).
Vijaykumar, S., Banerjee, J., Baker, E. (2007)
Evaluating e-consultations as catalysts for the
youth
HIV/AIDS Movement. Cases in Public Health
Communication & Marketing, Available
from: http://www.casesjournal.org/volume1/peer-reviewed/cases_1_10.cfm.
Vijaykumar, S. (2007). Treatment education is critical. Economic and Political Weekly, 42(14),
1249-125.
Demiris, G., Edison, K., Vijaykumar, S. (2005). A comparison of communication models of
traditional and video-meditated health
care delivery. International Journal of
Medical Informatics 74(10), 851-856.
In preparation
Vijaykumar,
PRESENTATIONS
Scientific Papers:
Vijaykumar,
Macintosh, L. Vijaykumar,
S. (2007) Reflections of global youth opinion on online forums. Paper
accepted at the International Sunbelt Social Network Conference,
Vijaykumar, S., Rodgers, S. (2006) Comparative
analysis of information quality in commercial and nonprofit breast cancer
websites. Poster presented at the 11th. World Congress on Internet in Medicine,
Wray, R.J., McClure, S., Vijaykumar, S., Smith, C., Ivy, A., Jupka, K., Hess, R., (2006)
Changing the conversations about prostate cancer among African Americans:
Results from formative Research. Poster presented at the Cancer Prevention and
Control Research Network (CPCRN) Open House at the Saint Louis University
School of Public Health, Missouri, USA, October 2006.
Invited talks:
Vijaykumar, S. ‘Discovering careers in health
communication.’ Delivered to the final year Bachelor of Mass Media students at
PROFESSIONAL SERVICE
·
Peer
Reviewer, Cases in Public Health
Communication & Marketing
RESEARCH EXPERIENCE
Health Communication Research
Laboratory,
Project Manager, December 2007 –
Present
Study: Prostate cancer survivor outreach and message testing
study (FA: National Cancer Institute)
·
Contributing
to study design and conceptualization, conducting in-depth interviews and
participant observation in focus group sessions, writing research manuscript.
Study: Adherence to public health directives in the event of
an emergency involving plague: An exploratory, qualitative study.” (FA: Centers
for Disease Control).
·
Consulted
in designing and developing the study that included in-depth interviews with
emergency responders, community leaders, and households.
·
Analyzed
qualitative data from in-depth interviews to examine the influence of community
factors that impinge on the likelihood of adherence to emergency directives,
using Atlas.ti software.
Study:
Evaluation of online learning networks through network text analysis
(Sub-contractor: Pact International, FA: USAID)
·
Led
study team comprising a co-investigator and consultant in collaborating with
Taking IT Global (TIG) for data collection from online discussion forums.
·
Conceptualized
research design for two studies: 1) Network text analysis of e-consultations
organized to mobilize the social movement around global youth HIV/AIDS; 2)
Network text analysis of online discussion forums to identify patterns of
global youth attitudes and beliefs on culture and identity, peace, conflict and
governance, and health and wellness.
· Successfully
submitted project report to Pact International; Disseminated preliminary
findings at the INSNA Conference, 2007; Research manuscript presently in
preparation.
Consultant (The INFO Project), June 2005 – August 2005
·
Evaluated
Electronic Communication System (ECS) on Adolescent Reproductive Health (ARH),
by conducting in-depth telephonic interviews and surveys among international RH
workers in South America, Africa and
·
Identified
strategic collaborators in USAID’s Joint Programming Countries for a business
development exercise.
·
Researched
and developed technical content for a Knowledge Management paper.
University of Missouri-Columbia
Graduate Assistant (
Study: Content analysis of cancer coverage in black
newspapers (FA: National Cancer Institute)
· Coded
newspaper articles for a content analysis of breast cancer coverage in African
American newspapers.
· Maintained
an online database nearly 20,000 investigative stories; coordinated tipsheet
requests from members.
Study: Meta-analytic
synthesis of intervention trials to increase exercise or medication adherence
· Coded research articles related to various cancers, diabetes and heart disease for a meta-analysis of studies on chronic illness exercise interventions.
PROGRAM MANAGEMENT & ASSISTANCE
Project Manager, December 2007 –
Present
Study:
Prostate cancer survivor outreach and message testing study (National Cancer
Institute-UO1)
· Supervising
and coordinating program activities, aligning activities with timeline and
budget, maintaining program materials, coordinating a quasi-experimental study,
maintaining research data, and supervising a research assistant.
Center for
Consultant (
· Program Administration: Provided backstopping,
programmatic, and administrative support for all projects in
· Technical Assistance: Assisted in all phases of project
development, from research and conceptualization of campaigns and media
materials to assisting with project evaluation plans.
·
Strategic Writing: Drafted the sub-strategy for the
folk media component of the HIV/AIDS Prevention Project (HAPP) in
·
Field Research: Conducted a situation analysis on
leprosy awareness programs in
· Business Development: Analyzed competitor funding
patterns as part of an organization-wide business development operation.
Programs Intern (
·
Program Administration: Coordinated all junior/senior
programs staff for the Asia Division as part of the USAID annual review;
Created performance evaluation indicator matrices that integrated strategic
objectives and indicators of JHUCCP with those set by USAID.
·
Technical Assistance: Coordinated and conceptualized the
production of a Best Practices in FP/RH advocacy manual.
· Technical Assistance: Analyzed content of design
documents of radio scripts for Entertainment-Education (EE) initiatives in
· Documentation:
Liaised with senior program staff in documenting and operationalizing the
marketing and communication strategies of STARH (an FP/RH initiative) and Bidan
Delima (a private midwife program) in
JOURNALISM EXPERIENCE
The Indian Express
Group of Publications,
Correspondent, June
2000 – July 2001
·
In-charge
of the transportation beat – responsible for reporting on public transport,
environment, and human rights issues.
·
Exclusive
coverage: a) controversial issue of toxic industrial effluent treatment plants
and its impact on the health of rural populations in Western India; b)
hazardous working conditions of Mumbai’s impoverished goldsmiths; c) The International
Human Rights Conference, 2000, held in Panchgani, Maharashtra; d) Child
pornography by Swiss tourists.
· Led
two investigative news campaigns that impacted in state-wide regulation related
to public transport at airports, and vehicular fuel monitoring mechanisms.
Freelance Journalist, March 1996 – May 2000
PROFESSIONAL
AFFILIATIONS
·
·
Global
Health Council
·
International
Network for Social Network Analysis (INSNA)
· International AIDS Society (IAS).
CONFERENCES &
WORKSHOPS ATTENDED
·
International
Network of Social Network Analysts (INSNA), 2007 (Presenter)
·
11th
World Congress on Internet in Medicine, 2006 (Presenter)
·
International
AIDS Conference, 2006 (Delegate)
·
National
Science Foundation Grant Writing Workshop, 2005 (Participant)
·
South
Asian Journalists Association Annual Convention, 2005 (Delegate)
·
e-health:
Current status and future trends in EU and US, 2004 (Delegate)
COMPUTER PROFICIENCY
· MS-Office Suite, SPSS, Endnote, Atlas.ti, Dreamweaver, Photoshop
LANGUAGES